Twenty years ago, Rebecca Ruebensaal found herself weeping in a bathroom stall at her dreaded corporate job. Desperate to make NYC rent,  she called upon her childhood imaginary friend, a globetrotting gentleman named Mr. Boddington, and started a small business devoted to paper.  (Her parents were dizzy with worry.)

Today, the company is run by a team of strong, talented women who, in a tech-obsessed world, seek to deepen one's relationship with paper.